Enrolment times

Gone are the days when you couldn’t buy milk on a Sunday. When shops opened from 9am to 5pm and bacon came wrapped in newspaper. Your students expect to be able to get course information any time of the day, and enrol when they have the impulse to spend money. Our analysis of enrolment patterns over the last year bear this out.

37% of enrolments are taken outside office hours and there is an incredible number of people enrolling at 8-9pm after the kids are in bed or dinner is cooked. Sure, many of these people would have phoned the next day during business hours, but a percentage would have lost the enthusiasm or forgotten to chase it up. It is important to process those enrolments when student has their credit card out, ready to purchase.

Interestingly, weekends aren’t quite as important, accounting for only 11% of the total enrolments. But still not to be sneezed at.

Enrolment time of day