Remember the interest when a class is ready.
Keep course, location and timing preferences in the waiting list, then prepare appropriate follow-up when an offering is available.
Marketing
Help interested learners take their next step.
An enquiry or waiting-list entry can tell your team something useful about what people want to learn. onCourse helps you retain that interest, contact relevant groups and review feedback as you plan your next offering.
What this helps your team do
- Follow up waiting-list interest
- Contact relevant learner groups
- Collect and review course feedback
From interest to a useful follow-up
Learner interest
- Course
- Location
- Preferred time
Follow-up
- Targeted message
- Offer
- Enrolment
An established platform, shaped around your organisation.
- Already part of onCourse
- Waiting lists, contact groups, email and SMS messaging, communication history and feedback workflows are established tools, alongside supported survey and marketing connections.
- Set up for your organisation
- Choose the groups, message templates, preferences and timing. Enable the routines and supported connections you intend to use, including provider accounts where required.
- Additional work, where needed
- A new campaign automation or external marketing-system integration may need separately scoped work.
We confirm the capabilities, setup and any additional work included in your arrangement before you start.
Reach the people the message is relevant to.
Use contact groups, preferences and configured email or SMS workflows to communicate about suitable programs.
Listen to what participation tells you.
Bring survey feedback back to class records and consider it alongside enrolment activity when reviewing a program.
More capabilities in this area
- Keep relevant groups informed
- Send targeted email and SMS batches with merge fields from onCourse, subject to provider arrangements and communication preferences.
- Learn from course feedback
- Run pre-, mid- and post-course surveys with built-in integrations to SurveyMonkey and Alchemer.
- Use waiting lists to understand demand
- Record learner interest and preferences so your team can use them when planning classes and follow-up.
- Contact Management
- Track Leads
- Batch Email Sending
- Batch SMS Sending
- Tagging
- Promotional Codes
- Discounts
- Payment Plans
- Surveys
- Waiting Lists
- Advanced Search
- Shared Custom Searches
- Google Maps
- Integrations
How teams use onCourse to stay in touch with learners
Follow practical tasks for the work your team needs to complete, with links to the full official onCourse handbook articles.
- Help & guidesSend relevant email and SMS updatesKeep learners and contacts informed. Send outbound messages to selected groups, with recorded contact preferences helping you manage the audience. (opens the onCourse manual in a new tab)
- Help & guidesRespect communication preferencesKeep marketing choices visible. Review how learners and staff manage contact preferences, and how these differ from necessary messages about a class. (opens the onCourse manual in a new tab)
- Help & guidesConnect your enrolment workflow with MailchimpKeep audience updates connected to enrolment activity. Configure the Mailchimp integration and chosen audience, alongside your organisation’s communication preferences and consent process. (opens the onCourse manual in a new tab)
- Help & guidesSet up a considered discountMake the offer and its eligibility clear. Configure the discount value, eligible learners and classes, and any promotional-code conditions that apply. (opens the onCourse manual in a new tab)