Skip to main content
ish onCourse

SEO

Structure course content for search

Help people discover relevant courses by giving search engines clear, structured information about your offering.

Use structured data, semantic markup and other supported techniques to help search engines interpret course content.

Generated sitemaps, canonical links and stable URLs support the technical foundations of search visibility.

Template access allows agreed HTML changes to support your search strategy.

What this helps your team do

  • Custom Fields
  • Rich Results
  • Meta Descriptions
  • URL Architecture
  • Customisable HTML
  • CSS & JS Minification
  • Sitemap
  • Google Tag Manager
  • SSL/TLS Certificate
  • Automatic Updates

Course content and search discovery

  1. Course content

    • Structured data
    • Semantic markup
  2. Search foundations

    • Sitemap
    • Canonical URL
  3. Discovery

    • Search interpretation
    • Course page
Illustrative discovery flow. Search engines determine eligibility, ranking and display.
01

Rich Results Schema

Course schema can expose relevant course information for search engines, subject to their eligibility and display decisions.

02

Keep course URLs discoverable

Generated sitemaps update as the published catalogue changes, supporting search-engine discovery.

Explore how it works

Follow practical tasks for the work your team needs to complete, with links to the full official onCourse handbook articles.

All onCourse guides

What would make education easier to run for your team?

Tell us what you deliver, where the work becomes difficult and what you want to improve.