Make each course page useful to a prospective learner.
Keep descriptions, titles, dates and navigation clear and current.
SEO
Help people discover the courses you offer.
People looking for a new skill may not know your organisation yet. Clear course pages, useful descriptions and a maintained site structure give search engines information to work from and learners a useful place to arrive.
What this helps your team do
- Publish clear course descriptions
- Keep course pages discoverable
- Maintain page titles and search information
Course content and search discovery
Course content
- Structured data
- Semantic markup
Discovery
- Search interpretation
- Course page
An established platform, shaped around your organisation.
- Already part of onCourse
- Generated sitemaps, course-page structure and editable website templates provide an established foundation for search visibility.
- Set up for your organisation
- Review course descriptions, page titles, metadata, navigation and tracking arrangements for the website you publish.
- Additional work, where needed
- A specialist SEO campaign, external-site work or bespoke templates may require additional services. Search rankings and rich-result display remain decisions made by search engines.
We confirm the capabilities, setup and any additional work included in your arrangement before you start.
Give search engines a path through your offering.
Use generated sitemaps, course-page structure and appropriate metadata as the catalogue changes.
Review the journey after someone finds you.
Check whether the page explains the course and the next step. Use agreed measurement to learn where people need more help.
More capabilities in this area
- Give search engines useful information
- Course schema can expose relevant course information for search engines, subject to their eligibility and display decisions.
- Keep course pages discoverable
- Generated sitemaps update as the published catalogue changes, supporting search-engine discovery.
- Custom Fields
- Structured Data
- Meta Descriptions
- URL Architecture
- Customisable HTML
- CSS & JS Minification
- Sitemap
- Google Tag Manager
- SSL/TLS Certificate
- Automatic Updates
Explore how it works
Follow practical tasks for the work your team needs to complete, with links to the full official onCourse handbook articles.
- Help & guidesWrite course information learners can useHelp people decide whether a course is right for them. Shape the description around their questions, with clear learning information and practical details. (opens the onCourse manual in a new tab)
- Help & guidesHelp learners narrow their course searchMake a large catalogue easier to explore. Use configured categories and filters to help visitors find courses that suit their interests and location. (opens the onCourse manual in a new tab)
- Help & guidesOrganise records with useful tagsMake information easier to find and group. Use tags to organise onCourse records and, where applicable, structure the way courses appear on your website. (opens the onCourse manual in a new tab)